APG5390: Contemporary Tourism and Development in Emerging Economies
- APPLICATIONS BY INVITE ONLY -
This is a research project unit designed for students who are focused on developing a career in international tourism marketing. The centerpiece of this research intensive unit is the study tour to ITB Berlin, the world’s largest tourism conference and marketing trade fair, held annually in Germany.
Three pre-departure classes in Melbourne are supported by a pre-conference half day research workshop in Berlin and a bespoke seminar series program of industry speakers with whom the Graduate Tourism Program has existing links. These include the United Nations World Tourism Organisation and UNESCO.Over the week spent at ITB, students have a unique opportunity to attend international marketing case study seminars designed especially for this Monash program, interact with and hear from key representatives of the global tourism industry and undertake project focused primary research relevant to the development of international tourism markets. Learning in this global context combines with theoretical approaches to give context to student-led research projects which are designed and undertaken in Berlin.