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Programs : Brochure

This page is the brochure for your selected program. You can view the provided information for this program on this page and click on the available buttons for additional options.
  • Locations: Berlin, Germany; Riga, Latvia
  • Program Terms: Semester 1
  • Homepage: Click to visit
  • Restrictions: Monash applicants only
Dates / Deadlines:

Semester Exchange applicants: For more information and to apply, scroll down to the Program Description and click the 'Ready to apply?' button.

All other programs: There are currently no active application cycles.

Program Description:

APG5183: International Tourism Marketing Research Project

APG5183 ITB Berlin

This is a research project unit designed for students who are focused on developing a career in international tourism marketing. The centerpiece of this research intensive unit is the study tour to ITB Berlin, the world’s largest tourism conference and marketing trade fair, held annually in Germany.

Three pre-departure classes in Melbourne are supported by a pre-conference half day research workshop in Berlin and a bespoke seminar series program of industry speakers with whom the Graduate Tourism Program has existing links. These include the United Nations World Tourism Organisation and UNESCO.Over the week spent at ITB, students have a unique opportunity to attend international marketing case study seminars designed especially for this Monash program, interact with and hear from key representatives of the global tourism industry and undertake project focused primary research relevant to the development of international tourism markets. Learning in this global context combines with theoretical approaches to give context to student-led research projects which are designed and undertaken in Berlin.

Click here for detailed program information.


Areas of study:

  • International Sustainable Tourism Management

  • Tourism


You will be required to submit a personal statement as part of your application. Write a brief personal statement (no more than 250 words) outlining the following:

  • Why would you like to undertake this program

  • What inspired you to apply for this program

  • What would you like to learn from this program

  • What skills, experience or insight could you bring to the group

You will also be required to:

  • Pay the Program fee at time of application - pay here

  • Press SUBMIT APPLICATION - or the application will remain pending and will not be assessed.