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Programs : Brochure

This page is the brochure for your selected program. You can view the provided information for this program on this page and click on the available buttons for additional options.
  • Locations: Beijing, China; Hong Kong, Hong Kong; Shanghai, China
  • Program Terms: Winter
  • Restrictions: Monash applicants only
Dates / Deadlines:

Semester Exchange applicants: For more information and to apply, scroll down to the Program Description and click the 'Ready to apply?' button.

All other programs: There are currently no active application cycles.

Fact Sheet:
Course Level: Year 2, Year 3, Year 4 Awarded Credit Points: 06
Language of Instruction: English Program Type: GST - Global Study Tour
Program Duration: 15 days Academic Level: Postgraduate, Undergraduate
Leading Faculty: Monash Business School Minimum WAM: 60%
Program Description:

Global Study Program in Marketing


The Global Study Program in Marketing – China offers you the opportunity to experience the world’s most dynamic market & meet the marketers who conquer it. Experience Hong Kong, Shanghai and Beijing and meet China’s leading marketers and learn firsthand what it takes to operate in this hyper-competitive, fast, adaptive and cutting-edge marketing environment.

The Global Study Program in Marketing - China is an elective unit offered to postgraduate and undergraduate marketing students during the mid-year (winter) semester break. Note – capstone unit for undergraduates.

Starting late June 2018, you will spend 15 days immersed in the culture of China, visiting a range of global foreign-owned and Chinese companies, and expanding your personal and professional networks.

Established in 1984, is offered every year to postgraduate and undergraduate students. The program provides first-hand experience of the dynamics of different cultures and their impact on marketing. The focus of the Winter program is on execution of marketing in China in a global arena.

During the program students engage in a broad range of cultural activities and spend time independently exploring and discovering different cities with 24 fellow marketing students. There is 24/7 access to two marketing academics to support students through the program.

Academic details can be found - and

  • Postgraduate students (MKX5521) are considered based on the number of marketing units (minimum – two) completed and an interview with the unit program coordinator (David Toleman). They must have an overall credit average (WAM >60).
  • Undergraduate students (MKX3521) must be in their 2nd or 3rd year and have completed a minimum of eight units, including two marketing units, with an overall credit average (WAM >60). Undergraduate students in both B.Bus and B.Com degree offerings the unit can be counted as a capstone unit.

Application Process

Click on the “Apply Now” button above. Fill in the application form and the Faculty of Business and Economics will assess whether:
(a) you meet the eligibility,
(b) there are sufficient units available in your degree to undertake this elective.
Once this has been completed, your application is forwarded to the unit coordinator (David Toleman) for final review. You will be notified by email whether you have been accepted into the program. Once accepted you will need to pay the travel agent (Reho Travel) a $500 deposit. Applications close March 25, 2018.



  Twin Share Single Room
On-the-ground travel program (2018)  $3,300   $4,800
Student to organise own airfare – Arrival Hong Kong, departure Beijing. Alternatively, our travel provider can organise it for you. These numbers are indicative only and may change depending on price student can get airfare and how much they spend.  $1,500 $1,500
 Visa (if applicable). Student to organise own visa. See -  $131  $131
Spending money @$30/day x 15 days (suggested). These numbers are indicative only and may change depending on price student can get airfare and how much they spend.  $450  $450
University Unit fee: MKX3521 or MKX5521 (6 credit points) $x,xxx $x,xxx
Monash Abroad study grant. ($500) ($500)
 Faculty Business and Economics contribution. ($1,500) ($1,500)
 Total price (indicative).Final price confirmed 29 April – may be minor decrease or increase $3,381 + unit fee            $4,881 +     unit fee      
Financial support
  • Please see the information regarding financial assistance.  
  • You receive a $500 travel grant once your application is approved and free travel insurance.
  • The travel grant will be paid about 3 weeks before departure. Please read the PDS on the university student travel insurance site, as some pre-existing conditions, exclusions of items and extra travel may not be covered.  Please note for any pre-existing condition, the university travel insurance office must be notified and doctor’s clearance must be obtained.
  • Undergraduate students - please see the information regarding OS-HELP loans. 

  • You must have a valid Passport that does not expire until six months after the date of departure. International students must have at least three months of valid student visa after the return date in order to apply for Chinese visa.  If you do not have a valid passport please organise now!   

Travel insurance

Travel Insurance that is independent from the university insurance and depending on risk factor with your health usually starts from $180 upwards.  If you shop around you can usually get some good deals through your private health insurer.  Please note if you have a pre-existing condition you are obliged to disclose the information to the Monash Business School and university insurer and obtain clearance from your doctor or specialist for travel.

Timetable details
Date Time Location
Monday 23 April Orientation session 5:30pm Caulfield TBA
Friday 18 May
Sunday 20 May
Academic content/Group formation/
Task allocation
8:30am - 5:30pm
Caulfield TBA
Sunday 24 June Program commences 9:00am (arrive Hong Kong 23 June) Hong Kong
Saturday 7 July Program concludes 12:00pm Beijing
Saturday 28 July Final report due Melbourne